海外社媒工具

1. Social Media Management Platforms: Tools like Hootsuite, Buffer, and Sprout Social allow you to schedule and publish posts across multiple platforms, as well as track engagement, comments, and messages from a centralized dashboard.

2. Facebook Business Suite: This tool provides insights and analytics for Facebook and Instagram, allowing you to track post performance, audience engagement, and demographic information.

3. Instagram Insights: A built-in feature for business profiles on Instagram, providing detailed metrics about your posts, followers, and stories.

4. YouTube Analytics: This is YouTube’s built-in analytics platform that offers information about video views, watch time, audience demographics, and more.

5. Google Analytics: While not specific to social media, it’s essential for tracking website traffic, referral sources, and the effectiveness of social media campaigns in driving traffic to your website.

6. Social Listening Tools: Tools like Brandwatch, Mention, and Talkwalker help monitor mentions of your brand across various social platforms, giving you insights into sentiment and trends.

7. URL Shorteners: Services like Bitly or TinyURL help you create short, trackable links to monitor click-through rates and engagement on links shared in posts.

8. Custom UTM Parameters: Adding UTM parameters to your URLs allows you to track the source, medium, and campaign of website traffic, helping you understand which social posts are driving the most visits and conversions.

9. Native Analytics: Each platform (Facebook, Instagram, YouTube, etc.) also has its own native analytics tools that provide detailed data about your posts, audience engagement, and more.

Remember that the choice of tools depends on your specific needs and the platforms you’re using. A combination of these tools can provide a comprehensive view of your social media performance and help you make informed decisions about your digital media strategy.